Another story of unfair competition
One of our clients sells their products on Amazon, and they came to us for some help to protect their brand. As we all know, there are hundreds of thousands of products to choose from on Amazon, and being noticed by potential clients can be very challenging. It is even more challenging when other companies decide to ride on the success of a legitimate company by using the same name whilst selling lower quality products. This is damaging for the legitimate company because their potential clients sometimes cannot tell the difference between two marketplaces selling seemingly identical products.
Amazon offers a whole range of services, called Amazon Brand Registry, to help legitimate companies protect their brand, but one of the services that they do not provide is the registration of trademarks. This gap is filled by GreatBrands. Amazon reports, that already more than 150.000 brands are using their Amazon brand protection services successfully, and that there are 99% fewer infringements.
Once the trademark had been registered and the client was in possession of the necessary documentation, our client uploaded the documents to their Amazon account and within one hour 161 marketplaces, who were using our client’s brand to sell goods of lesser quality, were shut down.
In the coming weeks and months, the business implications for our client will be measured in the increasing number of orders coming through, because the unfair competition has been removed from Amazon. This process is going to be repeated on all the marketplaces where they are selling their goods, further increasing the positive business impact for our client.
What do Amazon Shop owners need to be enrolled in Amazon Brand Registry?
- An active registered trademark
- The trademark can be be a word mark, a figurative mark or a design mark with words, letters, or numbers. Depending on where the trademark is registered, eligible trademarks can have different classifications based on their issuing trademark office.
- A valid and official trademark number
- The proof of ownership
- An active Amazon account
Amazon Accepts the following Trademark Offices:
United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, the United Kingdom, and the European Union, Turkey, and the United Arab Emirates
What additional services can GreatBrands provide?
- Availability check (Comprehensive research)
- Trademark Registration process
- Legal support and representation in front of the Court of Justice
- Checking on other platforms such as Facebook marketplace, Alibaba, eBay, etc.
If you are selling goods on Amazon, or any other marketplace, get in touch with us and we will help protect your brand on whatever platform you do business on.
Trademark protection is a very broad field
Trademark protection varies wildly depending on the company’s activities.
We recommend that you call upon professionals to ensure that you cover the entire scope of your needs, and build a real brand protection strategy.
We are at your disposal if you would like to take advantage of a privileged support by our trademark protection experts.
L’article Selling goods on Amazon, eBay, Alibaba, or another marketplace? Read this! est apparu en premier sur GreatBrands.
